Even if you are new to web development you have probably heard about search engine optimization–SEO for short. Generally speaking, SEO is more important to commercial websites than it is to personal websites but it’s just plain cool to see your website appear in the top 10 results of a search regardless of what type of website you create. In this series of articles I explore the basics, tips and tricks, and the advanced techniques of search engine optimization. Topics covered include how search engines work, meta data (page title, keywords and description), page content, what not to do, how hyperlinks affect your rank, heading tags like <H1>, coming up with a url name that makes sense, sitemaps, the power of social networking, XML sitemapping, the image alt element, controlling web bots & crawlers, and using a robots.txt file. You don’t have to be a large company to get good rankings but you do have to understand the process:
- Search Engine Optimization (SEO): Getting Started
- Tips & Tricks for Search Engine Optimization
- Search Engine Optimization (SEO): Advanced Techniques
